Residential energy monitoring sits at the crossroads of big data and small data. In gathering the world’s richest census of in-home energy usage data, CURB is positioned with highly leverageable big data intelligence. At the same time, CURB is invested in generating the types of small data insights that can not only help individual consumers increase safety, save energy and save money, but also contribute valuable observations that change the way we all use energy.

Big data is essential for many companies to inform business decisions, but small data is, increasingly, the better route to achieve smarter, more relevant solutions. It is the humanizing element to the trends trends described by big data, and provides context for measurement while revealing “human-scale information” such as anecdotes and other customer feedback.

According to Martin Lindstrom,

small data is commonly referred to as “small clues that uncover huge trends” or “tiny clues of human behavior.”

Small data prompted Amazon to create physical stores in order to glean more relevant insights for their online business. Small data helped wine retailers discover that playing French or German music in the background could produce an uptick in the purchase of French or German wine, respectively. Another small data success story highlights how Google realized it could predict a flu outbreak in advance, based on people’s search terms.

Suffice to say, while big data is great for finding trends, small data is about the why of these trends. As a company with unprecedented (and privacy protected) access to the use of energy in the home, CURB is positioned to be the leader in small data innovation around energy, appliances and renewables.

Smart Home Energy Saver — Find us on Amazon

Thus, CURB aims to play a central role in our customers’ homes. From the get go, our design is aimed at cultivating a relationship that deepens and grows through engagement with software user experiences on mobile and wearable devices. Once a curb is installed, the data science models go to work understanding and formulating innovative ways to leverage small and big data to inform home owner energy decisions in everyday life.

Over the next decade, as the smart home ecosystem grows from $3 billion to $18 billion, small data will be key to making homes smarter. Using data specific to one’s home allows CURB customers to take back control of their energy usage by uncovering energy hogs, identifying ways to save and stay on budget, and getting alerted of unplanned maintenance expenses.

For example, CURB’s curb can track each individual heating and cooling system in a home — so anyone can tell which zone is using the most energy or if there are any red flags. A high load in the bathroom or laundry room could indicate a curling iron or clothes iron has been left on and, may pose a potential safety hazard. A refrigerator drawing power for longer than normal could indicate the door has been left open. Customers can see exactly where the energy is being used, automatically generating smarter decision-making. If particular lights are left on all day every day, a good curb can show exactly how much energy those lights are consuming, how much money it costs, and what the savings would be when upgraded.

CURB’s small data insights can make a tangible difference — turning an ordinary home into a smart home. If the air conditioner begins to cycle more frequently, or run for longer periods of time, it may be more than just the Texas summer heat. It could be an indicator of a refrigerant leak or the need for a new unit. Using small data, CURB provides these insights and more.

Smart Home Energy Saver — Find us on Amazon

Get a CURB today and power your life smarter.

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